Prothero, Andrea
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2002
2002
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2002
Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174.