Prothero, Andrea

< Back to all Authors
[up] Up a level
Group by: Item type | Date
Jump to:
Book Section
Number of items: 1.

Book Section

Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174.