2009

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Brand Personality and Net Promotor Type Scores: An Exploratory Investigation of Premium Branded Universities in Australia and the UK. In: Academy of Marketing Conference: Putting Marketing in Its Place, 6-9 July 2009. Academy of Marketing.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1). In: Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009. Academy of Marketing, Melbourne, Australia.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is Brand Personality An Antecedent To Quality Perceptions? In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Tojib, Dewi, ed. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is university brand personality an antecedent to consumer-based brand equity? An initial investigation. In: Proceedings of 'Marketing and Entrepreneurship', the Ankara University International Conference (AUMEC 2009), Antalya, Turkey, 06-09 April 2009. Kocak, A, Ambibola, T and Watkins-Mathys, L, eds. Ankara University, Turkey, pp. 1088-1097.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration. In: IAPNM09: 8th International Congress of the International Association on Public and Nonprofit Marketing, 17-19th June 2009, Valencia (Spain). Universitat de València.