Spotts, Harlan E

< Back to all Authors
[up] Up a level
Group by: Item type | Date
Jump to:
2003
Number of items: 1.

2003

Polonsky, Michael Jay and Garma, Romana (2003) A Blueprinting Perspective to Managing Giving. In: AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation. Spotts, Harlan E, ed. Developments in Marketing Science (26). Academy of Marketing Science, Coral Gables, Fla, pp. 1-5.