West, Douglas
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2008
2008
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2008
West, Douglas, Ford, John, Magnini, Vincent, La Tour, Michael and Polonsky, Michael Jay (2008) A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002. In: Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, 28-31 May. Springer, pp. 334-338.