Wymer, Walter

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2006
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2006

O'Mahony, Barry G and Polonsky, Michael Jay (2006) Special Events in the Nonprofit Sector. In: Nonprofit marketing : marketing management for charitable and nongovernmental organizations. Wymer, Walter, Knowles, Patricia and Gomes, Roger, eds. Sage Publications, Thousand Oaks, Calif., USA, pp. 246-278.