3506 Marketing

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Number of items at this level: 2.
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Book Section

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

Conference or Workshop Item

Ozmen, ES and Khosrowshahi, Farzad (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.