3506 Marketing

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Number of items at this level: 18.


Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros ORCID: 0000-0002-3542-364X (2015) Innovation Strategies of New Product Development (NPD). International Journal of Knowledge and Systems Science, 6 (2). pp. 57-75. ISSN 1947-8208

Goldman, Michael M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2022) Collaborative consumption sport hosting: value and consumption constraints. International Journal of Sports Marketing and Sponsorship, 23 (1). pp. 1-17. ISSN 1464-6668

Hede, Anne-Marie ORCID: 0000-0002-6204-7088, Kerrigan, Finola ORCID: 0000-0002-5730-7519 and Thyne, Maree (2022) Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23 (2). pp. 249-265. ISSN 1470-5931

Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne ORCID: 0000-0002-0137-937X and McGrath, Michael (2021) Stakeholders’ influence on environmental sustainability in the Australian hotel industry. Sustainability (Switzerland), 13 (3). pp. 1-17. ISSN 2071-1050

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee (2021) A Literature Review on the Efficacy of Plain Packaging in Australia. Review of International Geographical Education Online, 11 (4). pp. 723-729. ISSN 2146-0353

Naami, Tara ORCID: 0000-0002-9899-2460, Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Stocchi, Lara ORCID: 0000-0002-3742-4638 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2021) How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21 (1). pp. 121-136. ISSN 1472-0817

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2022) Cancel culture and the consumer: a strategic marketing perspective. Journal of Strategic Marketing, 31 (5). pp. 1071-1086. ISSN 0965-254X

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2018) A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing, 28 (5). pp. 434-454. ISSN 0965-254X

Book Section

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

Conference or Workshop Item

Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.

Linley, Michael ORCID: 0000-0001-5278-1177 (2022) Decoding destinations, know your audience - an empirical analysis of image and functional drivers of city brand attractiveness across stakeholder audiences. In: International Place Branding Association (IPBA) Conference, 12 - 14 Oct 2022, Aix-en-Provence, France.

Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.

Walker, Lyndon ORCID: 0000-0002-6939-9721 (2011) Simulating markets for ticket sales to major events. In: MODSIM2011, 12 Dec - 16 Dec 2011, Perth, Western Australia.


Alhumaid, Mohammed Thani A (2023) Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia. PhD thesis, Victoria University.

Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.

Bosco, Anna (2022) Diversity, Inclusion and the Cocktail Connection. Research Master thesis, Victoria University.

Liau, Chee How ORCID: 0000-0002-9226-5617 (2022) Consumer Behaviour: Efficacy of Anti-Smoking Initiatives on Continuance by Young Adults in Australia. Other Degree thesis, Victoria University.

Naami, Tara ORCID: 0000-0002-9899-2460 (2021) Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran. PhD thesis, Victoria University.