3506 Marketing
- Subject/Organisation (23)
- Current (23)
- FOR (2020) Classification (23)
- 3506 Marketing (23)
- FOR (2020) Classification (23)
- Current (23)
Article
Camilleri, Edwin ORCID: 0000-0003-0163-944X, Garg, Nitika
ORCID: 0000-0002-7392-4285 and Miah, Shah Jahan
ORCID: 0000-0002-3783-8769
(2023)
“Inside” versus “outside” trends in consumer research.
Journal of Consumer Psychology.
ISSN 1057-7408
Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros
ORCID: 0000-0002-3542-364X
(2015)
Innovation Strategies of New Product Development (NPD).
International Journal of Knowledge and Systems Science, 6 (2).
pp. 57-75.
ISSN 1947-8208
Goldman, Michael M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric
ORCID: 0000-0002-2035-7723
(2022)
Collaborative consumption sport hosting: value and consumption constraints.
International Journal of Sports Marketing and Sponsorship, 23 (1).
pp. 1-17.
ISSN 1464-6668
Hede, Anne-Marie ORCID: 0000-0002-6204-7088, Kerrigan, Finola
ORCID: 0000-0002-5730-7519 and Thyne, Maree
(2022)
Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants?
Marketing Theory, 23 (2).
pp. 249-265.
ISSN 1470-5931
Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne
ORCID: 0000-0002-0137-937X and McGrath, Michael
(2021)
Stakeholders’ influence on environmental sustainability in the Australian hotel industry.
Sustainability (Switzerland), 13 (3).
pp. 1-17.
ISSN 2071-1050
Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne
ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee
(2021)
A Literature Review on the Efficacy of Plain Packaging in Australia.
Review of International Geographical Education Online, 11 (4).
pp. 723-729.
ISSN 2146-0353
Naami, Tara ORCID: 0000-0002-9899-2460, Anesbury, Zachary William
ORCID: 0000-0001-9838-4628, Stocchi, Lara
ORCID: 0000-0002-3742-4638 and Winchester, Maxwell
ORCID: 0000-0001-5458-517X
(2021)
How websites compete in the Middle East: the example of Iran.
Journal of Consumer Behaviour, 21 (1).
pp. 121-136.
ISSN 1472-0817
Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra
ORCID: 0000-0002-5441-4693 and Rahman, Kaleel
ORCID: 0000-0002-1602-2955
(2022)
Cancel culture and the consumer: a strategic marketing perspective.
Journal of Strategic Marketing, 31 (5).
pp. 1071-1086.
ISSN 0965-254X
Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel
ORCID: 0000-0002-1602-2955
(2018)
A strategic view of celebrity endorsements through the attachment lens.
Journal of Strategic Marketing, 28 (5).
pp. 434-454.
ISSN 0965-254X
Wilson, Damien, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Visser, Michael S
(2023)
A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws.
International Journal of Wine Business Research.
ISSN 1751-1062
Book Section
Ramlakan, Ashish Prithviraj, Gupta, Ruchi, Islam, Sardar M. N ORCID: 0000-0001-9451-7390 and Miao, Yuan
ORCID: 0000-0002-6712-3465
(2023)
Understanding blockchain's role in social media marketing: A review of academic literature and social media discussions.
In:
The Rise of Blockchain Applications in Customer Experience.
Majeed, M, Ofori, K, Amoako, G, Alolo, ARA and Awini, G, eds.
IGI Global, Hershey PA, USA, pp. 1-43.
Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany
(2017)
Global Marketing.
In:
Marketing Theory, Evidence, Practice.
Sharp, Byron, ed.
(2nd ed.)
Oxford University Press, Melbourne.
Conference or Workshop Item
Kam, Sut Mei S ORCID: 0000-0002-1897-7421
(2020)
Empathy: How to Transfer Commercial Gaming Marketing Skill to be a Social Work Outreach Strategy.
In: 5th Asian Pacific Problem Gambling and Addiction Conference 2020, 27 Nov 2020 - 28 Nov 2020, Hong Kong.
Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.
Linley, Michael ORCID: 0000-0001-5278-1177
(2022)
Decoding destinations, know your audience - an
empirical analysis of image and functional drivers
of city brand attractiveness across stakeholder
audiences.
In: International Place Branding Association (IPBA) Conference, 12 - 14 Oct 2022, Aix-en-Provence, France.
Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.
Walker, Lyndon ORCID: 0000-0002-6939-9721
(2011)
Simulating markets for ticket sales to major events.
In: MODSIM2011, 12 Dec - 16 Dec 2011, Perth, Western Australia.
Thesis
Alhumaid, Mohammed Thani A (2023) Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia. PhD thesis, Victoria University.
Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.
Alsuwaidan, Mohammed Samir M (2023) Green Marketing and Customer Behaviour in Saudi Arabia: An Examination of Eco-Friendly Electric Cars Purchase Probability. PhD thesis, Victoria University.
Bosco, Anna (2022) Diversity, Inclusion and the Cocktail Connection. Research Master thesis, Victoria University.
Liau, Chee How ORCID: 0000-0002-9226-5617
(2022)
Consumer Behaviour: Efficacy of Anti-Smoking Initiatives on Continuance by Young Adults in Australia.
Other Degree thesis, Victoria University.
Naami, Tara ORCID: 0000-0002-9899-2460
(2021)
Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran.
PhD thesis, Victoria University.