3506 Marketing

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Number of items at this level: 22.


Camilleri, Edwin ORCID: 0000-0003-0163-944X, Garg, Nitika ORCID: 0000-0002-7392-4285 and Miah, Shah Jahan ORCID: 0000-0002-3783-8769 (2023) “Inside” versus “outside” trends in consumer research. Journal of Consumer Psychology. ISSN 1057-7408

Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros ORCID: 0000-0002-3542-364X (2015) Innovation Strategies of New Product Development (NPD). International Journal of Knowledge and Systems Science, 6 (2). pp. 57-75. ISSN 1947-8208

Goldman, Michael M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2022) Collaborative consumption sport hosting: value and consumption constraints. International Journal of Sports Marketing and Sponsorship, 23 (1). pp. 1-17. ISSN 1464-6668

Hede, Anne-Marie ORCID: 0000-0002-6204-7088, Kerrigan, Finola ORCID: 0000-0002-5730-7519 and Thyne, Maree (2022) Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23 (2). pp. 249-265. ISSN 1470-5931

Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne ORCID: 0000-0002-0137-937X and McGrath, Michael (2021) Stakeholders’ influence on environmental sustainability in the Australian hotel industry. Sustainability (Switzerland), 13 (3). pp. 1-17. ISSN 2071-1050

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee (2021) A Literature Review on the Efficacy of Plain Packaging in Australia. Review of International Geographical Education Online, 11 (4). pp. 723-729. ISSN 2146-0353

Naami, Tara ORCID: 0000-0002-9899-2460, Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Stocchi, Lara ORCID: 0000-0002-3742-4638 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2021) How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21 (1). pp. 121-136. ISSN 1472-0817

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2022) Cancel culture and the consumer: a strategic marketing perspective. Journal of Strategic Marketing, 31 (5). pp. 1071-1086. ISSN 0965-254X

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2018) A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing, 28 (5). pp. 434-454. ISSN 0965-254X

Wilson, Damien, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Visser, Michael S (2023) A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws. International Journal of Wine Business Research. ISSN 1751-1062

Book Section

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

Conference or Workshop Item

Kam, Sut Mei S ORCID: 0000-0002-1897-7421 (2020) Empathy: How to Transfer Commercial Gaming Marketing Skill to be a Social Work Outreach Strategy. In: 5th Asian Pacific Problem Gambling and Addiction Conference 2020, 27 Nov 2020 - 28 Nov 2020, Hong Kong.

Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.

Linley, Michael ORCID: 0000-0001-5278-1177 (2022) Decoding destinations, know your audience - an empirical analysis of image and functional drivers of city brand attractiveness across stakeholder audiences. In: International Place Branding Association (IPBA) Conference, 12 - 14 Oct 2022, Aix-en-Provence, France.

Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.

Walker, Lyndon ORCID: 0000-0002-6939-9721 (2011) Simulating markets for ticket sales to major events. In: MODSIM2011, 12 Dec - 16 Dec 2011, Perth, Western Australia.


Alhumaid, Mohammed Thani A (2023) Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia. PhD thesis, Victoria University.

Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.

Alsuwaidan, Mohammed Samir M (2023) Green Marketing and Customer Behaviour in Saudi Arabia: An Examination of Eco-Friendly Electric Cars Purchase Probability. PhD thesis, Victoria University.

Bosco, Anna (2022) Diversity, Inclusion and the Cocktail Connection. Research Master thesis, Victoria University.

Liau, Chee How ORCID: 0000-0002-9226-5617 (2022) Consumer Behaviour: Efficacy of Anti-Smoking Initiatives on Continuance by Young Adults in Australia. Other Degree thesis, Victoria University.

Naami, Tara ORCID: 0000-0002-9899-2460 (2021) Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran. PhD thesis, Victoria University.