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Marketing education in Australia before 1965

Ellis, Robert B and Waller, David S (2011) Marketing education in Australia before 1965. Australasian Marketing Journal, 19 (2). pp. 115-121. ISSN 1441-3582

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Prior to 1965, there was limited activity in marketing education in Australia at the university level. A handful of marketing units, mostly poorly attended, were offered at Universities which had an advertising and sales background, a growing economics context and a strong US influence. However, changes in the system of education and business demand in the 1970s and 1980s have resulted in hundreds of marketing-related units now being offered to thousands of students every year.

Item Type: Article
Uncontrolled Keywords: ResPubID24987, marketing history, education, curriculum, marketing education, International Correspondence Schools, ICS, Victorian Institute of Advertising Men, Australian Institute of Management, AIM, Australian Marketing Institute, AMI, Technical and Further Education, TAFE
Subjects: Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: VUIR
Date Deposited: 28 Nov 2012 03:41
Last Modified: 28 Nov 2012 03:41
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Citations in Scopus: 5 - View on Scopus

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