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Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Cox, Carmen and Buultjens, Jeremy (2014) Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises. International Journal of Tourism Research. ISSN 1099-2340

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Hallinan, Christopher J and Burke, Michael (2005) Transition Game: Globalisation and the Marketing of a Suburban `Nationalised' Basketball team in Australia. International Journal for Sport Management and Marketing, 1 (1-2). pp. 127-140. ISSN 1475-8962

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 and Rentschler, R (2007) Mentoring volunteer festival managers: Evaluation of a pilot scheme in regional Australia. Managing Leisure, 12 (2-3). 157 - 170. ISSN 1360-6719

Hede, Anne-Marie and Kellett, Pamm (2011) Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences. European Journal of Marketing, 45 (6). pp. 987-1004. ISSN 0309-0566

Hede, Anne-Marie and Thyne, Maree (2010) A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26 (7-8). pp. 686-705. ISSN 0267-257X (print) 1472-1376 (online)

Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

Hede, Anne-Marie and Watne, Torgeir (2013) Leveraging the human side of the brand using a sense of place: case studies of craft breweries. Journal of Marketing Management. ISSN 0267-257X (print) 1472-1376 (online) (Submitted)

Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

Hughes, Katie and Wyatt, Donna (2015) The rise and sprawl of breast cancer pink: an analysis. Visual Studies, 30 (3). 280 - 294. ISSN 1472-586X

Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

Josiassen, Alexander (2011) Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing, 75 (2). pp. 124-140. ISSN 0022-2429

Josiassen, Alexander (2009) Young Australian consumers and the country-of-origin effect: investigation of the moderating roles of product involvement and perceived product-origin congruency. Australasian Marketing Journal, 18 (1). pp. 23-27. ISSN 1441-3582

Josiassen, Alexander and Harzing, Anne-Wil (2008) Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research. European Management Review, 5 (4). pp. 264-270. ISSN 1740-4754

Josiassen, Alexander, Lukas, Bryan and Whitwell, Gregory (2008) Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement. International Marketing Review, 25 (4). pp. 423-440. ISSN 0265-1335

Kannan, Selvi ORCID: 0000-0002-0973-7864 and Madden-Hallett, Helen (2006) Population Ageing Challenges Knowledge Management and Sustaining Marketing Culture. International journal of knowledge, culture and change management, 6 (3). pp. 57-69. ISSN 1447-9524

Karanasios, S, Sellitto, Carmine ORCID: 0000-0001-6119-9242 and Burgess, Stephen ORCID: 0000-0001-8998-9772 (2015) Mobile Devices and Information Patterns Amongst Tourists. Information Research, 20 (1). 1 - 4. ISSN 1368-1613

Khatter, Ajay, McGrath, Michael, Pyke, Joanne ORCID: 0000-0002-0137-937X, White, Leanne ORCID: 0000-0002-7898-0091 and Lockstone-Binney, Leonie ORCID: 0000-0002-0664-2069 (2019) Analysis of hotels’ environmentally sustainable policies and practices: Sustainability and corporate social responsibility in hospitality and tourism. International Journal of Contemporary Hospitality Management, 31 (6). pp. 2394-2410. ISSN 0959-6119

Krasnicka, M, Bergami, Roberto and Vojtko, V (2014) Choice of Invoice Currency by Czech Exporters. Global Business & Economics Anthology, 2 (1). 62 - 70. ISSN 1553-1392

Lamond, David ORCID: 0000-0002-5372-0103 (2006) A Twenty-First Century Guide to Aldersonian Marketing Thought. Journal of Management History, 12 (4). 439 - 440. ISSN 1751-1348

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, Koos and ter Bogt, Tom FM (2015) How are young music artists configuring their media and sales platforms in the digital age? Journal of Marketing Management, 31 (17-18). 1799 - 1817. ISSN 0267-257X

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R (2017) Market or society? Dual orientations and the impact on innovativeness in media organizations. Journal of Strategic Marketing, 25 (5-6). 439 - 453. ISSN 0965-254X

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith and Tan, Seng Teck (2018) “Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia. Asian Social Science, 14 (10). 91 - 101. ISSN 1911-2017

Liu, D and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) Marketing professional clubs to a foreign market: the brand image of Real Madrid and its impact on behavior intentions from a Chinese perspective. Sport in Society, 23 (11). pp. 1753-1773. ISSN 1743-0437

Lockstone-Binney, Leonie, Hall, John and Atay, Lutfi (2013) Exploring the conceptual boundaries of diaspora and battlefield tourism: Australians' travel to the Gallipoli battlefield, Turkey, as a case study. Tourism Analysis, 18 (3). 297 - 311. ISSN 1083-5423

Luo, JM, Vu, Huy Quan ORCID: 0000-0003-1947-2879, Li, G and Law, R (2018) Tourist behavior analysis in gaming destinations based on venue check-in data. Journal of Travel and Tourism Marketing, 36 (1). pp. 107-118. ISSN 1054-8408 (In Press)

Madden-Hallett, Helen, Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

Martino, Steven C, Kovalchik, Stephanie, Collins, Rebecca L, Becker, Kirsten, Shadel, William G and D'Amico, Elizabeth J (2016) Ecological Momentary Assessment of the Association Between Exposure to Alcohol Advertising and Early Adolescents' Beliefs About Alcohol. Journal of Adolescent Health, 58 (1). 85 - 91. ISSN 1054-139X

Matawie, K. M and Assaf, Albert (2008) Efficiency Comparison of Heterogeneous Operational Groups. International Journal of Computer and Information Engineering, 2 (2). pp. 96-99. ISSN 2010-3921

Matawie, K. M and Assaf, Albert (2008) A metafrontier model to assess regional efficiency differences. Journal of Modelling in Management, 3 (3). pp. 268-276. ISSN 1746-5664

Miah, Shah Jahan ORCID: 0000-0002-3783-8769, Ahsan, Kamrul and Horgan, Ian (2016) The Importance of Attributional Trust to Corporate Reputation. Journal of Relationship Marketing, 15 (3). 109 - 134. ISSN 1533-2667

Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237

Miranda, Mario J (2001) The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands. Journal of Targeting, Measurement and Analysis for Marketing, 10 (1). pp. 42-54. ISSN 0967-3237

Miranda, Mario J (2011) Motivating shoppers to expand purchases during daylight-saving time. Journal of Services Marketing, 25 (3). pp. 202-214. ISSN 0887-6045

Miranda, Mario J (2006) The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society. The European Retail Digest (50). pp. 56-59. ISSN 1352-9633

Miranda, Mario J and Havrila, Inka (2008) Different products displayed at checkouts may attract varying levels of cognition. Synergy, 6 (1). pp. 78-84. ISSN 0973-8819

Miranda, Mario J and Joshi, Malay (2003) Australian retailers need to engage with private labels to achieve competitive difference. Asia Pacific Journal of Marketing and Logistics, 15 (3). pp. 34-47. ISSN 1355-5855

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Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Are Non-Itemized Purchase Receipts Issued by Stores without Price Scanners a Concern for Australian Shoppers? International Journal of Retail & Distribution Management, 32 (4). pp. 216-222. ISSN 0959-0552

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2005) Shoppers' satisfaction levels are not the only key to store loyalty. Marketing Intelligence & Planning, 23 (2). pp. 220-232. ISSN 0263-4503

Miranda, Mario J and Kónya, L (2007) Customisation - moving customers away from the dull conformity of brand loyalty. Managing Service Quality: An International Journal, 17 (4). 449 - 467. ISSN 0960-4529

Mirshekary, Soheila, Tennent, Beth and Yaftian, Ali M (2005) Business Ethics: A Cross-cultural Comparison of Accounting Students. Review of Business Research, 5 (4). pp. 87-98. ISSN 1546-2609

Mirshekary, Soheila, Yaftian, Ali M and Cross, Damien (2005) Australian corporate collapse:The case of HIH Insurance. Journal of Financial Services Marketing, 9 (3). pp. 249-258. ISSN 1363-0539

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Nasution, Hanny and Mavondo, Felix (2008) Organisational capabilities: antecedents and implications for customer value. European Journal of Marketing, 42 (3/4). pp. 477-501. ISSN 0309-0566

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Winchester, Maxwell ORCID: 0000-0001-5458-517X, Arding, Rachael and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

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Zhou, X, Hanlon, Clare ORCID: 0000-0001-5547-5327, Robertson, J, Spaaij, Ramon ORCID: 0000-0002-1260-3111, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Hossack, A and Funk, DC (2018) Dress for fit: An exploration of female activewear consumption. Sport Management Review, 21 (4). 403 - 415. ISSN 1441-3523

Book

Houghton, Luke, Miah, Shah Jahan and Blake, Jacqueline, eds. APDSI2008 : 13th Asian-Pacific Decision Sciences Conference 2008. Griffith University, Brisbane.

Schutt, Stefan, Roberts, S and White, Leanne, eds. (2017) Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs. Routledge Research in Cultural and Media Studies, 88 . Routledge, New York.

White, Leanne, ed. (2017) Commercial nationalism and tourism: selling the national story. Channel View Publications.

White, Leanne and Frew, Elspeth Ann, eds. (2013) Dark tourism and place identity : managing and interpreting dark places. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford.

Ho, Henry Wai Leong and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.

Hede, Anne-Marie and Rentschler, Ruth, eds. (2010) Reflections on ANZAC Day from one milenium to the next. Heidelberg Press, Heidelberg, Vic..

Harvey, Matt, White, Leanne and Frost, Warwick, eds. (2014) Wine and identity : branding, heritage, terroir. Routledge studies of gastronomy, food and drink . Routledge, Oxon.

Davis, JA and Farrell, Mark ORCID: 0000-0002-4561-9451 (2016) The Market Oriented University: Transforming Higher Education. Edward Elgar, Cheltenham, United Kingdom.

Inglis, Judi, Deery, Margaret and Whitelaw, Paul A (2007) The Development of Place Attachment in Parks. Sustainable Tourism CRC,, Gold Coast, Qld., p. 43.

Rein, Irving, Kotler, Philip, Shields, Ben and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2008) De ongrijpbare sportfan brand management in de 21ste eeuw. Arko Sports Media, Nieuwegein, Netherlands.

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2018) Advanced Theory and Practice in Sport Marketing. (3rd ed.) Routledge, Abingdon, Oxon.

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2008) Advanced Theory and Practice in Sport Marketing. Butterworth-Heinemann, Oxford, UK.

Schwarz, Eric ORCID: 0000-0002-2035-7723, Hunter, JD and LaFleur, A (2013) Advanced Theory and Practice in Sport Marketing. (2nd ed.) Routledge, Abingdon, Oxon.

Shilbury, D, Quick, S and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2003) Strategic Sport Marketing. (2nd ed.) Sport Management Series . Allen & Unwin, Crows Nest, NSW.

Shilbury, D, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Quick, S, Funk, D and Karg, A (2014) Strategic Sport Marketing. (4th ed.) Sport Management Series . Allen & Unwin, Sydney.

Shilbury, David, Quick, Shayne and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (1998) Strategic Sport Marketing. Allen & Unwin, Sydney.

Truong, Thuy-Huong (2016) Coming of Age: The Rise of American Inbound Tourism in Vietnam. Hospitality, Tourism and Marketing Studies . Nova Science Publishers, New York.

Truong, Thuy-Huong (2013) From travellers' expectations to travellers' experiences: The workability of the HOLSAT model. Tourism and hospitality development and management . Nova Science Publishers, New York.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

Book Section

Ahsan, Kamrul (2010) Understanding trends of car recalls. In: IEEM 2010 : the IEEE International Conference on Industrial Engineering and Engineering Management : The Venetian Macao-Resort-Hotel, 7 to 10 December 2010. IEEE, Piscataway, N.J., pp. 1123-1127.

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, H and Madden-Hallett, H, eds. John Wiley and Sons, Milton, Queensland.

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. Ho, H and Madden-Hallett, H, eds. John Wiley and Sons, Milton, Queensland.

Bingley, Scott, Burgess, Stephen and Hunter, Gordon (2010) Promoting the Websites of Community-Based Organisations. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Brennan, Linda and Binney, Wayne (2008) The Redefining of Debt: Vulnerable Consumers and the Acceptance of Debt in Australia. In: Latin American Advances in Consumer Research : Sao Paulo, Brazil. Acevedo, Claudia R, Hernandez, José Mauro C and Lowrey, Tina M, eds. Association for Consumer Research, Duluth, MN.

Che Nawi, Noorshella and Tatnall, Arthur (2010) A Conceptual Framework For Creating Customer Satisfaction in E-Retailing in Malaysia. In: Proceedings of the Malaysia-Indonesia International Conference on Economics, Management and Accounting 2010 "Regional Development in an Era of Global Innovations Economy". Rahim, Ruzita Abdul, Alxlullah, Nor Liza, Omar, Nor Asiah, Shukor, Zaleha Abdul, Idris, Siti Hajar Mohd, Hamzah, Noradivia and Wei, Che Aniza Che, eds. Faculty of Economics and Management, University Kobangsoan Malaysia, Bangi, Selangor, Malaysia.

Che Nawi, Noorshella, Tatnall, Arthur and Fong, Michelle Wye Leng (2014) Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, Ali, ed. IGI Global, Hershey, Pennsylvania, pp. 216-228.

Drake, Colin N, Jago, Leo Kenneth and Deery, Margaret (2010) What future for corporate hospitality post the GFC? An appraisal of the marketing effectiveness of corporate hospitality. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart.

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Wine Purchasing Behaviour in Hospitality Settings: Age-Related Market Segments and Their Purchase Motivations. In: Riding the wave of tourism and hospitality research : proceedings of the Council of Australian University Tourism and Hospitality Education Conference, Coffs Harbour, 2003. Braithwaite, Robyn L and Braithwaite, Richard W, eds. Southern Cross University, Lismore, NSW, pp. 1-11.

Harvey, Matt, Frost, Warwick and White, Leanne (2014) Exploring wine and identity. In: Wine and identity : branding, heritage, terroir. Harvey, Matt, White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 1-13.

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 (2013) Arts Marketing and Web 2.0-Based Audience Development Initiatives. In: The Routledge Companion to Arts Marketing. OReilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A, eds. Routledge Companions in Business, Management and Accounting . Routledge, pp. 151-160.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, ‬University of Strathclyde, Glasgow, Scotland.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Understanding The Leisure Motives of Visitors to Tourist Attractions. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 295-301.

Hede, Anne-Marie and Kellett, Pamm (2011) Case Study 5.1 Why Redevelop Melbourne Park. In: Sport tourism development 2nd ed. Hinch, Tom and Higham, James, eds. Aspects of tourism . Channel View Publications, Bristol, England, pp. 92-94.

Hede, Anne-Marie and O'Mahony, Barry G (2004) The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases. In: International Tourism and Media Conference Proceedings. Frost, Warwick, Croy, Glen and Beeton, Sue, eds. Tourism Research Unit, Monash University, Narre Warren, Vic., pp. 69-76.

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, P and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Inglis, Judi, Pearlman, Michael and Whitelaw, Paul A (2004) Park Management: Towards an Integrated Model of Best Practice. In: CAUTHE 2004 : Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 322-334.

Islam, Hafizul and Miah, Shah Jahan (2012) Motivation-based IS Evaluation Strategy: a Perspective of Marketing Information Systems. In: ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012. Lamp, John, ed. Australasian Conference on Information Systems, Geelong, Victoria.

Junek, Olga, Binney, Wayne and Deery, Margaret (2004) Disastrous Events and Destination Image. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 376-387.

Kohlborn, Thomas, Luebeck, Christian, Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph and Krcmar, Helmut (2010) Conceptualizing a Bottom-Up Approach to Service Bundling. In: Advanced information systems engineering : 22nd international conference, CAiSE 2010, Hammamet, Tunisia, June 7-9, 2010 : proceedings. Pernici, Barbara, ed. Lecture notes in computer science (6051). Springer, Berlin, pp. 129-134.

Linley, Michael ORCID: 0000-0001-5278-1177 (2014) City branding durch Sportevents. In: Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. Pruess, H, Huber, F, Schunk, H and Konecke, T, eds. Springer Gabler, Weisbaden, pp. 235-254.

Lockstone, Leonie (2007) Major case study : Shape shifters - the role and function of modern museums. In: Musum marketing : competing in the global marketplace. Rentschler, Ruth and Hede, Anne-Marie, eds. Elsevier, Amsterdam, pp. 61-68.

Michael, Ian and Armstrong, Anona (2003) Consumers, Marketers and Organisations in a Wired World. In: Proceedings of the Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, New South Wales, Australia, 20-22 August 2003. University of Western Sydney, Sydney.

Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth.

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

Mitsis, Ann and Foley, Patrick (2010) Do the demographic variables of Generation Y and English language enculturation influence the perceptions of consumer-based brand equity? In: Proceedings of the Academy of World Business, Marketing and Management Development Conference, Oulo, Finland, 12-15 July 2010. Academy of World Business, Marketing and Management Development, Oulo, Finland, pp. 259-270.

Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

O'Mahony, Barry G, Binney, Wayne and Hall, John (2004) Irish Theme Pubs: An Evaluation of Environmental Cues. In: CAUTHE 2004 : Creating tourism knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Conference of Australian University Tourism and Hospitality Education, Australia, pp. 546-557.

Pascoe, Robert and Papalia, Gerardo (2016) Ghost Signs and the Teaching of Immigrant History. In: Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs. Schutt, Stefan, White, Leanne and Roberts, S, eds. Routledge Research in Cultural and Media Studies, 88 . Routledge, New York, pp. 205-220.

Peltz, Philipp (2013) Digital Distribution Models Reviewed: The Content Provider’s Perspective. In: Music Business and the Experience Economy : The Australasian Case. Tschmuck, P, Pearce, PL and Campbell, S, eds. Springer, Heidelberg, Germany, pp. 99-117.

Peters, Christoph, Kohlborn, Thomas, Korthaus, Axel, Fielt, Erwin and Ramsden, Andrew (2011) Service Delivery in One-Stop Government Portals - Observations Based on a Market Research Study in Queensland. In: Proceedings of the Australiasian Conference on Information Systems ACIS 2011 - "Identifying the Information Systems Discipline", Sydney, Australia, 30th November - 2nd December 2011. Australasian Conference on Information Systems, Sydney.

Phonthanukitithaworn, C, Sellitto, Carmine ORCID: 0000-0001-6119-9242 and Fong, Michelle Wye Leng (2015) A Study of Mobile Payment (M-payment) Services Adoption in Thailand. In: Encyclopedia of Information Science and Technology. Khosrow-Pour, M, ed. (3rd ed.) Information Science, Hershey, PA, pp. 731-741.

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295.

Polonsky, Michael Jay and Whitelaw, Paul A (2004) Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics. In: 2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing. Bernhardt, Kenneth L, Boles, James S and Ellen, Pam Scholder, eds. American Marketing Association, Chicago, IL, pp. 13-20.

Prentice, Catherine and King, Brian (2010) The Role of Relationship Selling in the performance of Casino Employees. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart, Tasmania, pp. 1165-1184.

Roberts, Linda Margaret and Deery, Margaret (2004) Good Living Tourism: Case Studies of Two Food and Wine Regions in Victoria: Yarra Valley and Macedon Ranges. In: International wine tourism research : proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2-5, 2004. Carlsen, Jack and Charters, Stephen, eds. Vineyard Publishing Pty Ltd, Guildford, Australia.

Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129.

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2018) Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage? In: Routledge Handbook of International Sport Business. Dodds, Mark, Heisey, Kevin and Ahonen, A, eds. Routledge, Abingdon, Oxon, pp. 79-86.

Thyne, Maree and Hede, Anne-Marie (2010) The literary fan: legitimising fandom in the presence of the inauthentic. In: AM 2010 Transformational Marketing: Proceedings of Academy of Marketing. Academy of Marketing, pp. 80-87.

Ton-That, Quynh-Du, Doughney, James and Vu, Jo (2009) The Introduction of Gambling and the Vietnamese Community in Melbourne, Australia. In: The 14th International Conference on Gambling and Risk Taking: 35th Anniversary. University of Nevada, Reno, NV. (Unpublished)

Vu, Huy Quan ORCID: 0000-0003-1947-2879, Beliakov, G and Li, G (2014) A Choquet Integral Toolbox and Its Application in Customer Preference Analysis. In: Data Mining Applications with R. Zhao, Y and Cen, Y, eds. Academic Press, Waltham, Massachusetts, pp. 247-272.

Wardrop, K and Robertson, Martin (2004) Edinburgh's Winter Festival. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 346-357.

Watne, Torgeir (2010) Doing More with Less; the Analytical Secrets of Dyadic Data. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Watne, Torgeir (2007) Should TV ads aimed at children be banned in Australia? In: ANZMAC 2007: 3Rs, reputation responsibility relevance. Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen, eds. University of Otago, Dunedin, NZ, pp. 2397-2405.

Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Watne, Torgeir and Brennan, Linda (2009) Secondary Consumer Socialisation of Adults. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy, Canning Bridge, WA.

Watne, Torgeir, Brennan, Linda and Parker, L (2013) Consumer Socialisation Agency in Vietnam : Understanding Family Decisions in Relation to Sustainable Consumption. In: Growing Sustainable Communities: A Development Guide for Southeast Asia. Brennan, Linda, Parker, L, Watne, Torgeir, Fien, J, Hue, DT and Doan, MA, eds. Tilde University Press, Prahran, Victoria, pp. 51-66.

Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Webster, Sally (2012) Consumer Kids and Tourists - Creatively Marketing a City to Young Tourists. In: Family Tourism : Multidisciplinary Perspectives. Schanzel, Heike, Yeoman, Ian and Backer, E, eds. Aspects of tourism (56). Channel View Pubications, Bristol, pp. 143-155.

Westerbeek, Hans and Anderson, Alastair (2010) Marktonderzoek - Sport en Bewegen voor Ouderen. In: Sport, Bewegen en Ouderen : van wetenschap naar praktijk. Arko Sports Media, Nieuwegein, Nieuwegein, The Netherlands.

Westerbeek, Hans and Smith, Aaron (2005) Australian amateur soccer and ethnicity: cross-cultural marketing challenges. In: Football Fever: crossing boundaries. Nicholson, Matthew, Stewart, Bob and Hess, Rob, eds. Maribyrong Press, Hawthorn, Vic, pp. 73-88.

White, Leanne (2014) Australian native spices: building the 'bush tucker' brand. In: Spices and tourism : destinations, attractions and cuisines. Jolliffe, Lee, ed. Tourism and Cultural change (38). Channel View, Bristol, U.K, pp. 153-168.

White, Leanne (2014) Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region. In: Wine and identity : branding, heritage, terroir. Harvey, Matt, White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 114-130.

White, Leanne (2017) Commercial Nationalism: Mapping the Landscape. In: Commercial Nationalism and Tourism: Selling the National Story. White, Leanne, ed. Aspects of Tourism, 77 . Channel View Publications, Bristol.

White, Leanne (2010) From the world coffee conference to the local cafe: coffee events large and small. In: Coffee culture, destinations and tourism. Jolliffe, Lee, ed. Tourism and cultural change . Channel View, Bristol, pp. 53-65.

White, Leanne (2013) Imagining the Nation: Signifiers of National Capital Status in Washington, DC and Canberra. In: Tourism in national capitals and global change. Maitland, Robert, ed. Routledge, Oxon, pp. 115-129.

White, Leanne (2013) Marvellous, murderous and macabre Melbourne: taking a walk on the dark side. In: Dark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 217-235.

White, Leanne (2017) The Motor Museum of Popular Culture: Exhibiting the Patriotic Heritage of ‘Australia’s Own Car’. In: Automobile Heritage and Tourism. Conlin, M and Jolliffe, L, eds. Routledge Advances in Tourism, 39 . Routledge, Abingdon, Oxon, pp. 148-166.

White, Leanne (2015) Swiss and Italian Identities: Exploring Heritage, Culture and Community in Regional Australia. In: Exploring Community Festivals and Events. Jepson, A and Clarke, A, eds. Routledge advances in event research series . Routledge, Abingdon, Oxon, pp. 197-211.

White, Leanne and Frew, Elspeth Ann (2013) Beyond the dark side: research directions for dark tourism. In: Dark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 276-282.

White, Leanne and Frew, Elspeth Ann (2013) Exploring dark tourism and place identity. In: Dark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 1-10.

White, Leanne, Harvey, Matt and Frost, Warwick (2014) The blending of wine and identities. In: Wine and identity : branding, heritage, terroir. Harvey, Matt, White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 245-250.

White, Leanne and Leung, D (2015) Wishing you Good Health, Prosperity and Happiness: Exploring the Rituals and Traditions of Chinese New Year. In: Rituals and Traditional Events in the Modern World. Laing, J and Frost, W, eds. Routledge advances in event research series . Routledge, Abingdon, Oxon, pp. 78-89.

White, Leanne, Schutt, Stefan and Roberts, S (2017) Uncovering Ghost Signs and their Meanings. In: Advertising and Public Memory Social, Cultural and Historical Perspectives on Ghost Signs. White, Leanne, Schutt, Stefan and Roberts, S, eds. Routledge Research in Cultural and Media Studies, 88 . Routledge, New York, pp. 1-14.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.

Winchester, Tiffany, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Conference or Workshop Item

Ayob, Mohd Faizal ORCID: 0000-0002-7778-9033 (2016) The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia. In: International Conference on Information and Communication Technologies in Tourism PhD Workshop, 02 February 2016-05 February 2016, Bilbao, Spain.

Brennan, Linda, Watne, Torgeir and Parker, L (2012) External Information Search: Students and Australian Universities. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Buultjens, Jeremy and Cox, Carmen (2015) How Australian SMEs engage with social media. In: 2nd European Conference on Social Media, 09 July 2015-10 July 2015, Porto, Portugal.

Burgess, Stephen ORCID: 0000-0001-8998-9772 and Zoppos, B (2002) The Features of Selected Australian Web Sites. In: E-Conomy From Here to Where?, 28 November 2002-29 November 2002, Perth, Western Australia.

Cox, Carmen, Burgess, Stephen, Sellitto, Carmine and Buultjens, Jeremy (2011) Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing. In: From principles to practices : bridging the practitioner-academic divide in hospitality, 4-5 July 2013, Lausanne, France. (Unpublished)

Drake, Colin, Jago, L and Deery, M (2009) Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'? In: International Event Management Summit - Meeting the challenge of sustainable development : how do public and corporate events engage with the global agenda?, 06 July 2009-07 July 2009, Surfers Paradise, Queensland.

Garma, Romana ORCID: 0000-0002-4887-6680, Vocino, A and Polonsky, M (2009) Modelling General and Carbon Related Environmental Knowledge, Attitudes and Behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Grant, Ken, Laney, Richard, Nasution, Hanny and Pickett, Bill (2009) The role of management control to Australian SME's sales effectiveness. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Hall, Emma, Binney, Wayne, Hall, John and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 and Watne, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)

Hede, Anne-Marie, Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.

Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

Junek, Olga, Nguyen, Thu-Huong and Fang, Marcela (2016) Evaluating Tourism Leadership Development Programs: A Conceptual Framework. In: Australian and New Zealand Marketing Academy (ANZMAC 2016), 05 December 2016-07 December 2016, University of Canterbury, Christchurch, NZ.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Lepa, J and Tatnall, Arthur ORCID: 0000-0003-4317-971X (2002) Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal. In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.

Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

Parker, L, Watne, Torgeir, Brennan, Linda, Duong, HT and Doan, MA (2012) Young adults’ environmental attitudes and purchase intention in Vietnam. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Polonsky, Michael and Garma, Romana ORCID: 0000-0002-4887-6680 (2008) Are Carbon Offsets Potentially the New 'Greenwash'? In: Australian and New Zealand Marketing Academy Conference, 01 December 2008-03 December 2008, Olympic Park, Sydney, NSW.

Tower, John and Jago, Leo Kenneth (2008) The nature of sport relationships influence sport organisations' capacity to contribute to their community. In: 2008 World Leisure Congress. (Submitted)

Vu, Huy Quan ORCID: 0000-0003-1947-2879, Li, G and Beliakov, G (2012) A fuzzy decision support method for customer preferences analysis based on Choquet Integral. In: IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), 10 June 2012-15 June 2012, Brisbane.

Watne, Torgeir and Cheong, Marc (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Watne, Torgeir, Cheong, Marc and Turner, W (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Watne, Torgeir (2012) Agents of change: An investigation of how craft breweries educate their consumers. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Watne, Torgeir, Brennan, Linda, Binney, Wayne and Parker, L (2012) The use of the NEP scale as a measure of environmental attitudes. In: ANZMAC 2012, 03 December 2012-05 December 2012, Adelaide, Australia.

Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Linley, Michael ORCID: 0000-0001-5278-1177 (2010) Destination branding through sport: comparing Melbourne and Delhi. In: Deutscher Sportokonomie-Kongress Markenmanagement im Sport, 17 November 2010-19 November 2010, Cologne, Germany.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Australian pharmaceutical retail consumer profiles. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) An investigation of the success of targetting newspapers in Victoria, Australia. In: Australian and New Zealand Marketing Academy Conference 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

Monograph

Bhaskaran, Suku (2010) Using the internet to enhance small to medium sized food businesses. Project Report. Rural Industries Research and Development Corporation, Barton, A.C.T..

MacFarlane, Ian and Jago, Leo Kenneth (2009) The Role of Brand Equity in Helping to Evaluate the Contribution of Major Events. Technical Report. Cooperative Research Centre for Sustainable Tourism, Gold Coast.

Marks, Brian and Mortensen, Wayne (2003) The failure of a wine closure innovation: A strategic Marketing Analysis. Working Paper. Victoria University, Melbourne, Australia.

Mortensen, Wayne and Marks, Brian (2002) An Innovation in the Wine Closure Industry: Screw Caps Threaten the Dominance of Cork. Working Paper. Victoria University, Melbourne, Australia.

Pearlman, Karen, Banks, John, Cunningham, Stuart, Peltz, Philipp, Golledge, A and Mees, C (2014) The games and the wider interactive entertainment industry in Australia : an inquiry into sources of innovation. Project Report. Australia Council for the Arts, Surry Hills, New South Wales.

Sadler, Kirsten and Alder, Malcolm (2011) Going social: how businesses are making the most of social media. Project Report. KPMG, Australia.

Sadler, Kirsten and Alder, Malcolm (2011) Social media: the voyage of discovery for business. Project Report. KPMG, Australia.

Sciulli, Nick ORCID: 0000-0003-3371-4360 and Wise, Victoria (2004) Public sector market testing for contracting out : some implications for accounting and management. Working Paper. Victoria University, Melbourne, Australia.

Thesis

ALdrees, Ghada Ahmed (2015) The role of cosmopolitanism on perceptions of authenticity of perfumes and consumer behaviour: an investigation in Saudi Arabia. PhD thesis, Victoria University.

Alharbi, Badr (2013) Mobile Phone Service Providers in Saudi Arabia : Students' Customer Satisfaction. Other Degree thesis, Victoria University.

Ali, Azwadi (2010) The mediating role of attitudes in using investor relations websites. PhD thesis, Victoria University.

Bhaskaran, Suku (1994) A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. Research Master thesis, Victoria University of Technology.

Chang, Ching-Hung (2007) The effect of newness of physical surroundings on theme park visitors' repurchase behaviour. PhD thesis, Victoria University.

Chang, Yi-Wei (2008) The impact of consumer perceptions of service convenience on behavioural intentions : a study of health clubs in Taiwan. Other Degree thesis, Victoria University.

Chaunkamnerdkarn, Sirirat (2006) Using learning style knowledge to enhance student learning and skill development: a case study of hospitality education at a Thai university. PhD thesis, Victoria University.

Che Nawi, Noorshella (2012) Small online apparel businesses in Malaysia : a framework for customer satisfaction. PhD thesis, Victoria University.

Chen, Po-Tsang (2008) The role of perceived value in a customer loyalty model: an investigation of the Australian coffee outlet industry. PhD thesis, Victoria University.

Drake, Colin N (2010) A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions. PhD thesis, Victoria University.

Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.

Harvey, Kathryn (1995) Opportunities for marketing chilled Indian samosas in Australia. Coursework Master thesis, Victoria University of Technology.

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

Hoang, Thi Thanh Van (2010) Urban planning and the place marketing model : an application to cities and provinces in Viet Nam. PhD thesis, Victoria University.

Hungchen, Hsieh (2008) Empathy and consumer purchase intentions : an empirical investigation of upscale restaurants. PhD thesis, Victoria University.

Jogoo Luchmun, Shikha (2018) Competitiveness of domestic airlines in Australia: the effect of experience quality, brand image and perceived value on behavioural intentions. Other Degree thesis, Victoria University.

Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.

Kealesitse, Botshabelo (2009) The impact of performance-based reward system (PBRS) on customers' perceived service outcomes. PhD thesis, Victoria University.

Khemthong, Suree (2007) Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia. PhD thesis, Victoria University.

Kidrakarn, Karun (2014) Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities. Other Degree thesis, Victoria University.

Kuzich, Joze (2002) Enablers and inhibitors of electronic commerce: an Australian study. Other Degree thesis, Victoria University of Technology.

Leepaiboon, Pannakarn (2007) A model of consumer decision-making for the adoption of Thai food in Victoria, Australia. PhD thesis, Victoria University.

Leskova, Zuzana (2016) International Marketing Communication in Higher Education: An Interpretive Communication Audit of Victoria University in Melbourne, Australia. PhD thesis, Victoria University.

Madden-Hallett, Helen (2017) Generation Y’s Brand Perceptions of Industrial Unions in the Context of Declining Membership. Other Degree thesis, Victoria University.

McArdle, Kristina (1998) Temporal, spatial and thematic analysis of special events in Victoria (1997). Research Master thesis, Victoria University of Technology.

Michael, Ian (2005) Consumer behaviour in computer mediated environments: implications for marketers. Other Degree thesis, Victoria University.

Mitsis, Ann (2007) Antecedents to student-based brand equity: student brand loyalty and perceived quality in higher education. PhD thesis, Victoria University.

Mokhtar, Noor Fadhiha (2013) An Internet adoption framework for marketing by small business enterprises in developing countries. PhD thesis, Victoria University.

Nasir, Wan Mohd (2013) The relationship between strategic orientation and firm performance : evidence from small and medium enterprises in Malaysia. PhD thesis, Victoria University.

Parkvithee, Narissara (2010) The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand. Other Degree thesis, Victoria University.

Ramsay, Barrie Cameron (2006) Structural design framework for online loyalty programmes. Other Degree thesis, Victoria University.

Rawaz, Azadeh (2016) Enhancing Customer Loyalty in Health Clubs: The Role of Social Media. PhD thesis, Victoria University.

Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.

Shelley, Peter D (1991) An industry perspective of travel and tourism distribution channels. Coursework Master thesis, Victoria University of Technology.

Srinaruewan, Preeda (2013) Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning. Other Degree thesis, Victoria University.

Vatjanapukka, Verawoot (2004) Consumer attitudes towards medical information: an exploratory study of direct-to-consumer prescription drug advertising in Australia. Other Degree thesis, Victoria University of Technology.

Wada, Atsushi (1992) The potential of the Japanese student market for Australia: the overseas travel expectations and preferences of Japanese tertiary students. Coursework Master thesis, Victoria University of Technology.

Wallace, Douglas Melvin (1995) Measurement of customer quality and service requirements in a paper converting company. Coursework Master thesis, Victoria University of Technology.

Wang, Jeffrey Jian (2012) Examination of outsourcing of components and finished products from Australia to companies in China : inter-firm business problems, solutions and business success factors. Other Degree thesis, Victoria University.

White, Leanne (1994) Commercial nationalism: images of Australia in television advertising. Research Master thesis, Victoria University of Technology.

Wong, Chui Yim (2005) The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products. Research Master thesis, Victoria University.

Woodhouse, Rob (1996) A study of the issues and effectiveness of sponsorship in sport. Coursework Master thesis, Victoria University of Technology.