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Developing Better Public Policy to Motivate Responsible Environmental Behavior- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species

Polonsky, Michael Jay and Binney, Wayne and Hall, John (2002) Developing Better Public Policy to Motivate Responsible Environmental Behavior- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species. Journal of Nonprofit & Public Sector Marketing, 12 (1). pp. 93-107. ISSN 1049-5142

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Abstract

This paper examines the application of public policy and associated social marketing to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.

Item Type: Article
Additional Information:

Published as Binney, Wayne , John Hall* and Michael Jay Polonsky (2004) Developing Better Public Policy to Motivate Responsible Environmental Behavioiur - An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species. Journal of Nonprofit & Public Sector
Marketing. 12 (1): 93-107.

Copyright The Haworth Press Inc.,All rights reserved

Uncontrolled Keywords: ResPubID7608, public policy,,social marketing, control programs, responsible environmental behavior, controlling introduced species, stakeholder theory
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Mr Angeera Sidaya
Date Deposited: 21 Jun 2006
Last Modified: 23 May 2013 16:37
URI: http://vuir.vu.edu.au/id/eprint/114
DOI: 10.1300/J054v12n01_06
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