The effect of newness of physical surroundings on theme park visitors' repurchase behaviour
Chang, Ching-Hung (2007) The effect of newness of physical surroundings on theme park visitors' repurchase behaviour. PhD thesis, Victoria University.
Creating new physical surroundings is a strategy for differentiating services from rivals and improving the marketing performance of service firms, in particular in high 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and the method for measuring the perception of the level of newness of physical surroundings by comparing the past experience with present experiences of consumers have not been explored. This study integrates the concept of newness and the concept of physical surroundings to explore the effect of the level of newness of physical surroundings on theme park visitors' repurchase shopping values and actual repurchase behaviour.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||Amusement parks, Marketing, Consumer behavior, theme parks, tourists, tourism|
|Subjects:||FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||02 Sep 2010 06:32|
|Last Modified:||23 May 2013 16:45|
|ePrint Statistics:||View download statistics for this item|
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