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Determinants of cultural event tourist motivation

Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.

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Abstract

This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.

Item Type: Thesis (PhD thesis)
Uncontrolled Keywords: Heritage tourism, Victoria, Melbourne, Cultural tourism, tourists, tourism, tourist marketing
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Depositing User: VU Library
Date Deposited: 11 Aug 2010 23:11
Last Modified: 23 May 2013 16:44
URI: http://vuir.vu.edu.au/id/eprint/15615
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