Determinants of cultural event tourist motivation
Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.
This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||Heritage tourism, Victoria, Melbourne, Cultural tourism, tourists, tourism, tourist marketing|
|Subjects:||Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
|Depositing User:||VU Library|
|Date Deposited:||11 Aug 2010 23:11|
|Last Modified:||23 May 2013 16:44|
|ePrint Statistics:||View download statistics for this item|
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