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Trends of the incentive travel market in Australia

Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.

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The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.

Item Type: Thesis (Coursework Master thesis)
Additional Information:

Master of Business in Tourism Development

Uncontrolled Keywords: Tourism, Australia, incentive programmes, travel, marketing
Subjects: FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 02 Aug 2010 22:46
Last Modified: 23 May 2013 16:44
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