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Trends of the incentive travel market in Australia
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Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.
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Abstract
The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.
Item Type: | Thesis (Coursework Master thesis) |
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Additional Information: | Master of Business in Tourism Development |
Uncontrolled Keywords: | Tourism, Australia, incentive programmes, travel, marketing |
Subjects: | FOR Classification > 1506 Tourism FOR Classification > 1505 Marketing Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
Depositing User: | VU Library |
Date Deposited: | 02 Aug 2010 22:46 |
Last Modified: | 23 May 2013 16:44 |
URI: | http://vuir.vu.edu.au/id/eprint/15685 |
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