Trends of the incentive travel market in Australia
Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.
The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.
|Item Type:||Thesis (Coursework Master thesis)|
Master of Business in Tourism Development
|Uncontrolled Keywords:||Tourism, Australia, incentive programmes, travel, marketing|
|Subjects:||FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||02 Aug 2010 22:46|
|Last Modified:||23 May 2013 16:44|
|ePrint Statistics:||View download statistics for this item|
Repository staff only