Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.

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Abstract

The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.

Item Type:	Thesis (Coursework Master thesis)
Additional Information:	Master of Business in Tourism Development
Uncontrolled Keywords:	Tourism, Australia, incentive programmes, travel, marketing
Subjects:	FOR Classification > 1506 Tourism FOR Classification > 1505 Marketing Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User:	VU Library
Date Deposited:	02 Aug 2010 22:46
Last Modified:	23 May 2013 16:44
URI:	http://vuir.vu.edu.au/id/eprint/15685
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