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Focus on your Customer through Segmentation

Hall, John and Winchester, Maxwell (2000) Focus on your Customer through Segmentation. The Australian and New Zealand Wine Industry Journal, 15 (2). pp. 93-96. ISSN 0819-2421

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Item Type: Article
Uncontrolled Keywords: consumer expectations purchase of wines, segments, wine industry, connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers, wine market, marketing
Subjects: FOR Classification > 0908 Food Sciences
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Yimin Zeng
Date Deposited: 13 Mar 2013 00:57
Last Modified: 13 Mar 2013 00:57
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