An Internet adoption framework for marketing by small business enterprises in developing countries
Mokhtar, Noor Fadhiha (2013) An Internet adoption framework for marketing by small business enterprises in developing countries. PhD thesis, Victoria University.
Noor Fadhiha Mokhtar.pdf
Download (3MB) | Preview
This study proposes an Internet adoption framework for marketing in small business enterprises, particularly in developing countries. The proposed framework could be incorporated as part of the business strategies for small business enterprises to assist owner/managers plan for exploiting the Internet more systematically. The main indicators in the framework are e-readiness, aims and strategies (which lead to the Internet marketing approach by small business enterprises), marketing strategies, the Internet marketing approach, and, finally, an evaluation of the Internet marketing performance.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||ICT, information and communications technology, small businesses, marketing, developing countries|
|Subjects:||FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
|Date Deposited:||24 May 2013 07:22|
|Last Modified:||24 May 2013 07:31|
|ePrint Statistics:||View download statistics for this item|
Repository staff only