Location Dependency and Sport Sponsors: A Factor Analytic Study

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Smith, A (2002) Location Dependency and Sport Sponsors: A Factor Analytic Study. Sport Marketing Quarterly, 11 (3). 140 - 151. ISSN 1061-6934

Item type Article
URI https://vuir.vu.edu.au/id/eprint/29466
Official URL http://epay.wvsto.com/WVU/WVFITSportBooks/Location...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords sponsorship relationship; sports advertising; sponsorship analysis; location analysis; corporate sponsors
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