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Is sponsorship retention dependent on the geographic location of the sports facility?

Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2000) Is sponsorship retention dependent on the geographic location of the sports facility? Journal of Marketing Communications, 6 (1). 53 - 68. ISSN 1352-7266

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Item Type: Article
Uncontrolled Keywords: location dependency; sport sponsorship
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 10 Nov 2015 02:45
Last Modified: 30 Jun 2017 11:50
URI: http://vuir.vu.edu.au/id/eprint/29470
DOI: https://doi.org/10.1080/135272600345552
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Citations in Scopus: 1 - View on Scopus

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