Electronic Commerce and Business-to-Consumer( B2C) Relations
Burgess, Stephen and Karanasios, Stan (2008) Electronic Commerce and Business-to-Consumer( B2C) Relations. Journal of Electronic Commerce in Organizations, 6 (4). pp. 1-7. ISSN 1539-2937Full text for this resource is not available from the Research Repository.
This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.
|Uncontrolled Keywords:||ResPubID15741, business to consumer (B2C) relations, customer behaviour, customer relationship management (CRM), electronic commerce|
|Subjects:||Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 1503 Business and Management
SEO Classification > 8999 Other Information and Communication Services
|Date Deposited:||18 Nov 2011 04:53|
|Last Modified:||18 Nov 2011 04:53|
|ePrint Statistics:||View download statistics for this item|
|Citations in Scopus:||1 - View on Scopus|
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