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Electronic Commerce and Business-to-Consumer( B2C) Relations

Burgess, Stephen and Karanasios, Stan (2008) Electronic Commerce and Business-to-Consumer( B2C) Relations. Journal of Electronic Commerce in Organizations, 6 (4). pp. 1-7. ISSN 1539-2937

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Abstract

This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

Item Type: Article
Uncontrolled Keywords: ResPubID15741, business to consumer (B2C) relations, customer behaviour, customer relationship management (CRM), electronic commerce
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 1503 Business and Management
SEO Classification > 8999 Other Information and Communication Services
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Depositing User: VUIR
Date Deposited: 18 Nov 2011 04:53
Last Modified: 18 Nov 2011 04:53
URI: http://vuir.vu.edu.au/id/eprint/3543
DOI: 10.4018/jeco.2008100101
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Citations in Scopus: 1 - View on Scopus

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