Electronic Commerce and Business-to-Consumer( B2C) Relations

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Burgess, Stephen and Karanasios, Stan (2008) Electronic Commerce and Business-to-Consumer( B2C) Relations. Journal of Electronic Commerce in Organizations, 6 (4). pp. 1-7. ISSN 1539-2937

Abstract

This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

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Item type	Article
URI	https://vuir.vu.edu.au/id/eprint/3543
DOI	10.4018/jeco.2008100101
Subjects	Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems Historical > FOR Classification > 1503 Business and Management Historical > SEO Classification > 8999 Other Information and Communication Services
Keywords	ResPubID15741, business to consumer (B2C) relations, customer behaviour, customer relationship management (CRM), electronic commerce
Citations in Scopus	1 - View on Scopus
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