How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs
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Ozmen, E, Oner, M and Khosrowshahi, Farzad (2012) How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs. Business Management and Strategy, 3 (1). 61 - 71. ISSN 2157-6068
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/35933 |
| DOI | 10.5296/bms.v3i1.1850 |
| Official URL | http://macrothink.org/journal/index.php/bms/articl... |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Current > Division/Research > College of Science and Engineering |
| Keywords | small businesses; marketing; knowledge management; buying behaviour; truth |
| Download/View statistics | View download statistics for this item |
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