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How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs

Ozmen, E, Oner, M and Khosrowshahi, Farzad (2012) How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs. Business Management and Strategy, 3 (1). 61 - 71. ISSN 2157-6068

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Item Type: Article
Uncontrolled Keywords: small businesses; marketing; knowledge management; buying behaviour; truth
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 10 Apr 2018 06:25
Last Modified: 10 Apr 2018 06:25
URI: http://vuir.vu.edu.au/id/eprint/35933
DOI: https://doi.org/10.5296/bms.v3i1.1850
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