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Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2018) Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage? In: Routledge Handbook of International Sport Business. Dodds, M, Heisey, K and Ahonen, A, eds. Routledge, Abingdon, Oxon, pp. 79-86.

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Item Type: Book Section
ISBN: 9781138891548
Uncontrolled Keywords: business; economics; sport business; international business; sports teams; domestic fans; travel; athletes
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Depositing User: Symplectic Elements
Date Deposited: 06 Nov 2018 23:10
Last Modified: 07 Nov 2018 00:50
URI: http://vuir.vu.edu.au/id/eprint/37367
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