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Profiling consumers of Australia's top ten banks

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID26264 ; market segment ; strategy ; customer relations ; marketing measurement ; financial institution ; marketing research methodology ; finance ; customer relations
Subjects: Current > FOR Classification > 1502 Banking, Finance and Investment
Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Business
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 24 Jun 2020 06:35
Last Modified: 29 Jun 2020 05:18
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