Profiling consumers of Australia's top ten banks

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Item type Conference or Workshop Item (Paper)
URI http://vuir.vu.edu.au/id/eprint/40502
Subjects Current > FOR Classification > 1502 Banking, Finance and Investment
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID26264 ; market segment ; strategy ; customer relations ; marketing measurement ; financial institution ; marketing research methodology ; finance ; customer relations
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