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The role of loyalty programs in gambling: final report of findings from audit of electronic gaming machine gambling venues, literature review, online discussion boards and longitudinal telephone survey

Van Dyke, Nina ORCID: 0000-0002-8872-3451, Jenner, Danielle and Maddern, Christine (2016) The role of loyalty programs in gambling: final report of findings from audit of electronic gaming machine gambling venues, literature review, online discussion boards and longitudinal telephone survey. Project Report. Office of Liquor, Gaming and Racing Department of Justice, Melbourne, Vic.

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Van Dyke, N. et al. 2016. the-role-of-loyalty-programs-gambling.pdf
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Item Type: Monograph (Project Report)
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Commissioned by: Gambling Research Australia

Uncontrolled Keywords: marketing tactics, strategies, loyalty points, incentives, rewards, Australia, electronic gambling machines, EGM, venues
Subjects: Current > FOR Classification > 1117 Public Health and Health Services
Current > Division/Research > Mitchell Institute
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 20 Aug 2020 21:55
Last Modified: 15 Oct 2020 22:11
URI: http://vuir.vu.edu.au/id/eprint/40888
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