The Impact of Massification of the Higher Education Sector on the Idea of a Degree in the UK

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Knight, Elizabeth ORCID: 0000-0001-6596-6525 (2018) The Impact of Massification of the Higher Education Sector on the Idea of a Degree in the UK. PhD thesis, Monash University.

Abstract

This study investigates whether the messages sent by academic institutions of different status in their prospectuses about the idea of a degree have changed over the period of massification in the UK 1976-2013. The study concludes that there are differing identifiable discourse topics, and these have changed over the period, especially away from a traditional liberal higher education to a focus on graduate employment. The major change found over the period is an increase in the homogenisation of marketing materials, which enhanced the coding of institutional status, and as a result now requires increased support for prospective students.

Item type Thesis (PhD thesis)
URI http://vuir.vu.edu.au/id/eprint/41703
Official URL https://bridges.monash.edu/articles/The_Impact_of_...
Subjects Current > FOR Classification > 1301 Education Systems
Current > Division/Research > Centre for International Research on Education Systems (CIRES)
Keywords United Kingdom, Higher education; marketing, degrees
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