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Using the internet to enhance small to medium sized food businesses

Bhaskaran, Suku (2010) Using the internet to enhance small to medium sized food businesses. Project Report. Rural Industries Research and Development Corporation, Barton, A.C.T..

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The report discusses the findings of an Information & Communication Technology (ICT) adoption project by five small-to-medium sized (SME) food enterprises in Australia. The project was based on a research-analyse-mentor-implement-review framework that entailed substantial engagement between participating SMEs and the Food Marketing Research Unit (FMRU) of Victoria University. The FMRU and the SMEs jointly analysed and defined individual SME’s business from a customer satisfying perspective and thereafter worked with ICT contractors to identify and introduce ICT infrastructure that aligned with the strategic intent of the SME. The FMRU team mentored and guided the owners and managers of the SMEs through the entire process of evaluating and prioritising the strategic objectives of their business and identifying and introducing appropriate ICT infrastructure that aligned with these objectives.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: ResPubID17697, publication number 10/004, internet, business diagnostics, business objectives, ICT infrastructure
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > Australian Food Marketing Centre
Related URLs:
Depositing User: VUIR
Date Deposited: 01 Nov 2012 02:05
Last Modified: 01 Nov 2012 02:05
DOI: 1741519802
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