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The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society

Miranda, Mario J (2006) The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society. The European Retail Digest (50). pp. 56-59. ISSN 1352-9633

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Abstract

Across the world consumers demonstrate preferences for product categories made in certain countries. German automobiles, Italian designer fashion and French wines immediately come to mind, suggesting a sense of respect and admiration for certain products emanating from specific countries. There is no gainsaying therefore that a product's Country-of-Origin (COO) is an important bias in consumer decision-making. Nagashima (1970)1 defines imagery of the COO as "the picture, the reputation, and the stereotype that business and consumers attach to products of a specific country. The image is created by such variables as representative products, national characteristics, economic and political background and history and traditions".

Item Type: Article
Uncontrolled Keywords: country-of-origin, labelling, multiculturalism, pluralistic society
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Mr Angeera Sidaya
Date Deposited: 02 Mar 2007
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/553
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