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Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, ‬University of Strathclyde, Glasgow, Scotland.

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The aim of this study was to explore whether there are differences across segments of the local resident market in terms of their motives for engaging in leisure activities within the context of tourist attractions. Gaining information on leisure motivations is of paramount importance for marketers of tourist attractions and destinations, particularly in increasingly competitive market places. The study was set within the context of Melbourne, Australia, which has an expanding set of tourist attractions, and focused on local residents of Melbourne.

Item Type: Book Section
ISBN: 0954803906 9780954803902
Additional Information:

Conference held: 27-30 June 2004, Glasgow, Scotland

Uncontrolled Keywords: ResPubID7480, travel, tourism market, tourism management, academic tourism, marketing
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 26 Apr 2013 01:01
Last Modified: 04 Feb 2014 02:55
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