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Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration

Mitsis, Ann and Foley, Patrick and Skarmeas, Dionysis (2009) Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration. In: IAPNM09: 8th International Congress of the International Association on Public and Nonprofit Marketing, 17-19th June 2009, Valencia (Spain). Universitat de València.

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Abstract

Conference theme: "New Approaches to Public and Non-Profit Marketing Research and Practice"

Item Type: Book Section
ISBN: 9788469231791
Uncontrolled Keywords: ResPubID18523, net promoter type scores, brand personality, nonprofit marketing, universities
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 1503 Business and Management
SEO Classification > 9104 Management and Productivity
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Depositing User: VUIR
Date Deposited: 02 Dec 2013 05:05
Last Modified: 02 Dec 2013 05:11
URI: http://vuir.vu.edu.au/id/eprint/6662
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