Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration
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Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration. In: IAPNM09: 8th International Congress of the International Association on Public and Nonprofit Marketing, 17-19th June 2009, Valencia (Spain). Universitat de València.
Abstract
Conference theme: "New Approaches to Public and Non-Profit Marketing Research and Practice"
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/6662 |
| ISBN | 9788469231791 |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems Historical > FOR Classification > 1503 Business and Management Historical > SEO Classification > 9104 Management and Productivity |
| Keywords | ResPubID18523, net promoter type scores, brand personality, nonprofit marketing, universities |
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