Towards a poetics of contemporary public rhetoric: reporting platitude and cliche
Clark, Tom (2007) Towards a poetics of contemporary public rhetoric: reporting platitude and cliche. AUMLA, special issue. pp. 199-207. ISSN 0001-2793Full text for this resource is not available from the Research Repository.
Voloshinov (Bakhtin?) argued that reported speech reveals the deep ideological predispositions of a discourse. This paper asks how we may assess the role of platitude and clichÃ© in the process of reporting contemporary public rhetoric. It asks whether those features are necessary components of a grammar of contemporary public rhetoric. This paper's methods of analysis draw explicitly on methods pioneered for the analysis of oral-traditional poetry, especially the concept of 'formulas' in the phraseology and topic selection of public rhetoric. It builds on earlier examinations of the rhetorical performer's need for formulas, to argue that reportage is equally dependent on repertoires of 'prefabricated' phrases. Additionally, this paper foreshadows a need to explain the role of formulaic poetics in audience interpretations of public rhetoric.
|Uncontrolled Keywords:||rhetoric, media, spoken performance, poetic formula, semiotics|
|Subjects:||Faculty/School/Research Centre/Department > School of Communication and the Arts
RFCD Classification > 420000 Language and Culture
|Depositing User:||Dr Tom Clark|
|Date Deposited:||02 Apr 2008|
|Last Modified:||05 Sep 2011 02:50|
|ePrint Statistics:||View download statistics for this item|
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