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Using Sport and Physical Activity in Corporate Social Responsibility Programs: an Analysis of Indexed Multinationals

McDonald, Sharyn and Smith, Aaron C. T and Westerbeek, Hans (2009) Using Sport and Physical Activity in Corporate Social Responsibility Programs: an Analysis of Indexed Multinationals. In: Social Responsibility and Sustainability in Sports. Rodriguez, Placido and Kesenne, Stefan and Dietl, Helmut, eds. Universidad de Oviedo, Asturias, Spain, pp. 111-134.

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Abstract

Perhaps more than ever before the responsibilities and obligations of commercial enterprises in the Western world are being questioned. This has culminated in the emergence of a perspective that is captured by the term corporate social responsibility (CSR) or corporate citizenship (Carroll, 1999). Those who subscribe to this perspective argue that corporate social responsibilities extend beyond the profit motives of shareholders and into the broader goals of society (Lazer, 1996).

Item Type: Book Section
ISBN: 9788483177907
Uncontrolled Keywords: ResPubID22466, sports, philanthropic funding, CSR coding categories, sponsorship, fund-raising, health, disability, volunteers, environment, underprivileged
Subjects: FOR Classification > 2201 Applied Ethics
Faculty/School/Research Centre/Department > School of Sport and Exercise Science
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Depositing User: VUIR
Date Deposited: 30 Apr 2013 01:28
Last Modified: 30 Apr 2013 01:28
URI: http://vuir.vu.edu.au/id/eprint/8265
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