Using Sport and Physical Activity in Corporate Social Responsibility Programs: an Analysis of Indexed Multinationals
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McDonald, Sharyn, Smith, Aaron C. T and Westerbeek, Hans (2009) Using Sport and Physical Activity in Corporate Social Responsibility Programs: an Analysis of Indexed Multinationals. In: Social Responsibility and Sustainability in Sports. Rodriguez, Placido, Kesenne, Stefan and Dietl, Helmut, eds. Universidad de Oviedo, Asturias, Spain, pp. 111-134.
Abstract
Perhaps more than ever before the responsibilities and obligations of commercial enterprises in the Western world are being questioned. This has culminated in the emergence of a perspective that is captured by the term corporate social responsibility (CSR) or corporate citizenship (Carroll, 1999). Those who subscribe to this perspective argue that corporate social responsibilities extend beyond the profit motives of shareholders and into the broader goals of society (Lazer, 1996).
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/8265 |
| ISBN | 9788483177907 |
| Subjects | Historical > FOR Classification > 2201 Applied Ethics Historical > Faculty/School/Research Centre/Department > School of Sport and Exercise Science |
| Keywords | ResPubID22466, sports, philanthropic funding, CSR coding categories, sponsorship, fund-raising, health, disability, volunteers, environment, underprivileged |
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