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Researching and profiling Australian consumer markets

Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2. pp. 78-79. ISSN 0819-1131

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Abstract

Some marketers believe that they must purchase expensive market research to prepare insightful consumer profiles. In reality, however, high quality profiles can be prepared using publicly available secondary sources.

Item Type: Article
Uncontrolled Keywords: marketing research, consumers research
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:54
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/954
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