Researching and profiling Australian consumer markets
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Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2. pp. 78-79. ISSN 0819-1131
Abstract
Some marketers believe that they must purchase expensive market research to prepare insightful consumer profiles. In reality, however, high quality profiles can be prepared using publicly available secondary sources.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/954 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing research, consumers research |
| Download/View statistics | View download statistics for this item |
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