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Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing

Cox, Carmen and Burgess, Stephen and Sellitto, Carmine and Buultjens, Jeremy (2011) Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing. In: From principles to practices : bridging the practitioner-academic divide in hospitality, 4-5 July 2013, Lausanne, France. (Unpublished)

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Abstract

This paper explores the influence of consumer - generated media (CGM) on hospitality consumers based on the results of a large online survey . Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by ‘real travellers’; presents a range of different traveller’ opinions ; and is relevant to the user. At the same time, there were concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post ‘fake’ content and for the opinions presented on these sites to be extremely biased. -- International Conference on Hospitality and Leisure Applied Research (I-CHLAR 2011)

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID23345, consumers, social media, social networking, online
Subjects: FOR Classification > 0806 Information Systems
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Depositing User: VUIR
Date Deposited: 26 Jun 2013 04:42
Last Modified: 01 Dec 2014 01:18
URI: http://vuir.vu.edu.au/id/eprint/9562
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