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Consumers are the new kings of content

Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March,. pp. 72-73. ISSN 0819-1131

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New media calls for new strategies. In part one of a series on new media, this article looks at the marketing opportunities of blogs.

Item Type: Article
Uncontrolled Keywords: new media, blogs, marketing
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:04
Last Modified: 23 May 2013 16:39
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