Consumers are the new kings of content
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Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March,. pp. 72-73. ISSN 0819-1131
Abstract
New media calls for new strategies. In part one of a series on new media, this article looks at the marketing opportunities of blogs.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/965 |
| Official URL | http://www.marketingmag.com.au |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | new media, blogs, marketing |
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