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Understanding trends of car recalls

Ahsan, Kamrul (2010) Understanding trends of car recalls. In: IEEM 2010 : the IEEE International Conference on Industrial Engineering and Engineering Management : The Venetian Macao-Resort-Hotel, 7 to 10 December 2010. IEEE, Piscataway, N.J., pp. 1123-1127.

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This research conducts an empirical study on car recalls in the US market. The research uses secondary data from recall websites maintained by public and private organizations. The objectives of the study are to investigate car recall trends and identify the causes and effects of recalls. Analysis shows that the majority of car recalls are initiated by a few car makers that are facing an increase in recalls and customer complaints. There exists a significant influence of customer complaints on car recalls. Furthermore, the latest car models seem to have less customer complaints compared to older models, and they also have less recalls compared to the older models. The research examines Toyota’s case of recent recalls and identified some immediate impacts of recalls on sales and on market share. This research can be further extended to identify key causes of car recalls and the impact on business performance.

Item Type: Book Section
ISBN: 9781424485017 (print), 9781424485024 (online), 9781424485031
Uncontrolled Keywords: ResPubID21918, reverse logistics, product returns, product recalls, correlation, data models, marketing, safety, supply chains, Toyota, car recall trends, customer complaints, market share, recall Web sites, car sales, American, United States, USA
Subjects: Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Depositing User: VUIR
Date Deposited: 07 Mar 2013 06:19
Last Modified: 11 Jun 2020 04:26
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Citations in Scopus: 2 - View on Scopus

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