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Schwarz, Eric ORCID: 0000-0002-2035-7723 (2018) Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage? In: Routledge Handbook of International Sport Business. Dodds, M, Heisey, K and Ahonen, A, eds. Routledge, Abingdon, Oxon, pp. 79-86.