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Browse by Author: Fry, Marie-Louise

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Article

Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Binney, Wayne (2007) Reigniting the fire: a contemporary research agenda for social, political and non-profit marketing. Journal of Public Affairs, 7 (3). pp. 291-304. ISSN 1479-1854

Fry, Marie-Louise and Polonsky, Michael Jay (2004) Examining the Unintended Consequences of Marketing. Journal of Business Research, 57 (11). pp. 1303-1306. ISSN 0148-2963

Polonsky, Michael Jay, Carlson, Les and Fry, Marie-Louise (2003) The harm chain: a public policy development and stakeholder perspective. Marketing theory, 3 (3). pp. 345-364. ISSN 1741-301x Online 1470-5931 Print