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Kohlborn, Thomas, Luebeck, Christian, Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph and Krcmar, Helmut (2010) Conceptualizing a Bottom-Up Approach to Service Bundling. In: Advanced information systems engineering : 22nd international conference, CAiSE 2010, Hammamet, Tunisia, June 7-9, 2010 : proceedings. Pernici, Barbara, ed. Lecture notes in computer science (6051). Springer, Berlin, pp. 129-134.