Conceptualizing a Bottom-Up Approach to Service Bundling

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Kohlborn, Thomas, Luebeck, Christian, Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph and Krcmar, Helmut (2010) Conceptualizing a Bottom-Up Approach to Service Bundling. In: Advanced information systems engineering : 22nd international conference, CAiSE 2010, Hammamet, Tunisia, June 7-9, 2010 : proceedings. Pernici, Barbara, ed. Lecture notes in computer science (6051). Springer, Berlin, pp. 129-134.


Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contribution of this paper is the positioning of bundling based on insights from both business and computer science and the proposition of a structured bundling method, which guides organizations with the composition of bundles in practice.

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Item type Book Section
DOI 10.1007/978-3-642-13094-6_11
Official URL
ISBN 9783642130939 (print), 9783642130946 (online)
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Keywords ResPubID19991, ResPubID19981, ResPubID19982, conceptualising, service orientation
Citations in Scopus 11 - View on Scopus
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