Marketing education in Australia before 1965

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Ellis, Robert B and Waller, David S (2011) Marketing education in Australia before 1965. Australasian Marketing Journal, 19 (2). pp. 115-121. ISSN 1441-3582


Prior to 1965, there was limited activity in marketing education in Australia at the university level. A handful of marketing units, mostly poorly attended, were offered at Universities which had an advertising and sales background, a growing economics context and a strong US influence. However, changes in the system of education and business demand in the 1970s and 1980s have resulted in hundreds of marketing-related units now being offered to thousands of students every year.

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Item type Article
DOI 10.1016/j.ausmj.2011.03.003
Official URL
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID24987, marketing history, education, curriculum, marketing education, International Correspondence Schools, ICS, Victorian Institute of Advertising Men, Australian Institute of Management, AIM, Australian Marketing Institute, AMI, Technical and Further Education, TAFE
Citations in Scopus 9 - View on Scopus
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