The DIRECTIONS nonprofit resource assessment model: a tool for small nonprofit organizations

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Zimmermann, Jo An M, Stevens, Bonnie W, Thames, Brenda J, Sieverdes, Christopher M and Powell, Gwynn M (2003) The DIRECTIONS nonprofit resource assessment model: a tool for small nonprofit organizations. Nonprofit management and leadership, 14 (1). pp. 79-91. ISSN 1048-6682


Rapid growth in the number of nonprofits has created a shortage of trained staff and experienced volunteer leadership for nonprofit organizations. The Nonprofit Education Initiative (NEI) in South Carolina developed the DIRECTIONS nonprofit resource assessment model to provide tools to help nonprofits better meet the challenges facing our communities - tools that will help nonprofits develop effective plans, integrate resources, diversify revenue, communicate effective messages, and motivate constituents. These tools are also inexpensive and available close to home. The research and development process was a cooperative effort between the Department of Parks, Recreation, and Tourism Management and Clemson University Cooperative Extension Service, with funding from the W. K. Kellogg Foundation. Cooperative Extension is a component of the land grant university system, the largest educational delivery system in the world. Cooperative Extension's role is to plan, execute, deliver, and evaluate learning programs consistent with locally identified needs. It helps people acquire the understanding, capabilities, attitudes, and skills essential to solving farm, home, and community problems. This article gives a background of the challenges facing nonprofit organizations in South Carolina, the steps taken to develop this new assessment model, and results of research conducted throughout the development process.

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Item type Article
DOI 10.1002/nml.22
Official URL
Subjects Historical > RFCD Classification > 330000 Education
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Education
Keywords nonprofit resource, nonprofit organizations, Nonprofit Education Initiative (NEI)
Citations in Scopus 7 - View on Scopus
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