Commercial nationalism: images of Australia in television advertising

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White, Leanne (1994) Commercial nationalism: images of Australia in television advertising. Research Master thesis, Victoria University of Technology.


This thesis is concerned with examining images of Australia and Australians in television advertising. The phenomenon of commercial nationalism will be primarily investigated through an analysis of advertisements broadcast on television during Australia's Bicentennial year in 1988, while a smaller sample of advertisements from 1989 to 1994 will also be examined. This research will also examine the ways in which commercial nationalism - the adoption of national signifiers in the marketplace, is related to the overall themes and symbols of official nationalism - the promotion of nationalism by the nation-state.

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Full-text for this thesis is not available due to copyright restrictions

Item type Thesis (Research Master thesis)
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1902 Film, Television and Digital Media
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords television advertising, national identity, Australia
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