The effect of newness of physical surroundings on theme park visitors' repurchase behaviour
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Chang, Ching-Hung (2007) The effect of newness of physical surroundings on theme park visitors' repurchase behaviour. PhD thesis, Victoria University.
Abstract
Creating new physical surroundings is a strategy for differentiating services from rivals and improving the marketing performance of service firms, in particular in high 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and the method for measuring the perception of the level of newness of physical surroundings by comparing the past experience with present experiences of consumers have not been explored. This study integrates the concept of newness and the concept of physical surroundings to explore the effect of the level of newness of physical surroundings on theme park visitors' repurchase shopping values and actual repurchase behaviour.
| Item type | Thesis (PhD thesis) |
| URI | https://vuir.vu.edu.au/id/eprint/15581 |
| Subjects | Historical > FOR Classification > 1506 Tourism Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | Amusement parks, Marketing, Consumer behavior, theme parks, tourists, tourism |
| Download/View statistics | View download statistics for this item |
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