Determinants of cultural event tourist motivation

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Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.

Abstract

This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.

Item type Thesis (PhD thesis)
URI https://vuir.vu.edu.au/id/eprint/15615
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1506 Tourism
Historical > FOR Classification > 1505 Marketing
Keywords Heritage tourism, Victoria, Melbourne, Cultural tourism, tourists, tourism, tourist marketing
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