The potential of the Japanese student market for Australia: the overseas travel expectations and preferences of Japanese tertiary students

Wada, Atsushi (1992) The potential of the Japanese student market for Australia: the overseas travel expectations and preferences of Japanese tertiary students. Coursework Master thesis, Victoria University of Technology.

Abstract

While young females have received considerable attention, relatively little research has examined other groups within the Japanese youth travel market. The young Japanese, like their western counterparts, have a strong desire for leisure activities, in particular, overseas travel. Among them, university and college students have become one of the major forces in the Japanese leisure and travel market. Students are believed to have relatively more spare time and money to realise their desire for overseas travel. However, there is little information available on their travel preferences and behaviour. This study, therefore, aimed to investigate the travel expectations and behaviour of Japanese tertiary students and their potential for Australian tourism.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
URI https://vuir.vu.edu.au/id/eprint/15722
Subjects Current > FOR Classification > 1506 Tourism
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Australia, Japanese students, Travel, marketing
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