A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives
Download
Download![[thumbnail of hede.pdf]](https://vuir.vu.edu.au/style/images/fileicons/text.png)
Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.
Abstract
It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This study was aimed at exploring the nexus between attendees of special events, special events themselves and special event host destinations.
| Item type | Thesis (PhD thesis) |
| URI | https://vuir.vu.edu.au/id/eprint/15744 |
| Subjects | Historical > FOR Classification > 1506 Tourism Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | Special events, marketing, tourism, marketing research, consumer satisfaction |
| Download/View statistics | View download statistics for this item |
CORE (COnnecting REpositories)