A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

Abstract

It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This study was aimed at exploring the nexus between attendees of special events, special events themselves and special event host destinations.

Item type Thesis (PhD thesis)
URI http://vuir.vu.edu.au/id/eprint/15744
Subjects Current > FOR Classification > 1506 Tourism
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Special events, marketing, tourism, marketing research, consumer satisfaction
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